Archives for September 2021

Homo Economicus or Life in the Magic Kingdom

"The desired outcomes in the case of the generic Disney narrative include: brand loyalty; return to point of origin (ideal/americanized childhood); return to point of sale, serial selling (the integration syntactically of thematically linked products: films, soundtracks, merchandizing, vacations, etc.). At a more abstract level, those outcomes extend to the suburbanization of the global imaginary, the Taylorization of leisure, compliance with the overall mission (e.g. internalization of the performance goals and obsequious behavioral norms of a hyperconformist service economy) and something close to ‘disenstrangement’ – the domestication of all otherness, the subtraction of risk from … [Read more...]

A Solution Without a Solution

"Ultima ratio regum. (The final argument of kings)" Inscription on french cannons, on order of Louis XIV “The language of Enlightenment has been hijacked in the name of corporate greed, the police state, a politically compromised science, and a permanent war economy.” Terry Eagleton (Reason, Faith, and Revolution: Reflections on the God Debate) "Capital wants a situation where command resides within the subject him- or herself, and within the communicative process. The worker is to be responsible for his or her own control and motivation within the work group without a foreman needing to intervene, and the foreman's role is redefined into that of a facilitator." Maurizzio Lazzarato … [Read more...]