The Goldfish Look Up (part one)

"When premessage expectations are disconfirmed (as in the case of a person or a software product admitting a bias or a shortcoming), the receiver of the message (in this case, the user) perceives the sender (in this case, the software) as unbiased (discussed in Stiff 1994, p. 96), which is a key contributor to credibility..." B.J. Fogg "The vulgar crowd always is taken by appearances, and the world consists chiefly of the vulgar.” Niccolò Machiavelli "In 1977, state district judge, Jack Love, noticed two items in a local Albuquerque, New Mexico, newspaper. The first was an article about an electronic identification tag, invented at the Los Alamos Scientific Laboratory. The tag was … [Read more...]